Never force the child to read. 

If the kid doesn’t want to read, you should never force your child to read, and is doing nothing else just start to read a reasonable interesting book. 

And usually before you know, it the kid will be sliding up next to you so they can read the book too. If the kid is watching TV or playing a computer game it is nearly impossible to get the kid to read so

Something that is better than the TV or computer games. As I said before let the child decide what she wants to hear or read. I think the key and a bit of leverage is saying you wanted the book now it's time to read it. But be careful because your kid might never pick another book again, so don't put them off reading. Nowadays there is a lot of competition for your child's time and learning to read is not high on the To do list but an interesting book will help

There are a number of different ways to actually read a book to teach reading. 

But as I have also said before, another Golden Rule: always use your finger as a pointer so the kid knows what the word you are pointing to sounds like. Most kids wont look at the book and if it has pictures they will look at the pictures. Get a book with only a few pictures. Try if possible to get the kid to follow your finger or pencil while you are reading. If they don't, don't worry just carry on. 

For more information about phonics courses I recommend including a Montessori course see our Teach Reading page.